Monday, January 15, 2018
Vintage Ad: Does Your Shop Sell Military Miniatures?
Early in 1976, no one had any idea that Dungeons & Dragons would go on to transform the gaming hobby. It had then sold a little more than 4,000 copies, which made it TSR's bestseller. but TSR wasn't putting all of its eggs in that one basket. This advertisement, which would clamor for attention on one eighth of a page -- all TSR could afford at the time -- in magazines for hobby store owners, relies on the truism that selling rules for miniatures would bring in more sales of miniatures themselves: paper was cheap, but metal was profitable. So this advertisement stresses miniatures rules like Boot Hill, Chainmail, Classic Warfare, and Panzer Warfare over "historic wargames" like Fight in the Skies or even the "fantasy games which have become the latest craze," D&D, Dungeon! and Empire of the Petal Throne.
Previously on Vintage Ads: Think of TSR